Trawelt

Concept

Trawelt reframes CRM consulting as experience design for travellers. Instead of hiding behind buzzwords, the homepage speaks directly to hoteliers, boutique tour operators and OTAs: “Turn data into guest delight.” Case-study blocks prove the promise—double-digit lift in direct bookings, 360° guest views, automated upsells—so prospects grasp ROI before they click Contact.

Visual Language & Motion

A lapis-blue hero panel evokes airline boarding screens; bold Neue Haas Grotesk headlines sit atop a glacier-white canvas, mirroring the clean dashboards Trawelt builds in Salesforce. Scroll and GSAP-timed cards slide in on a 12-column grid, each trimmed with a 2 px coral accent—subtle airport-wayfinding energy without shouting. Iconography stays airy: thin-line planes, passports and chat bubbles animate on hover, hinting at seamless omnichannel journeys.

UX & Performance

SVG icons inline, AVIF hero (<350 KB) lazy-loads after Largest Paint, keeping LCP ≈ 1 s on desktop, 1.4 s on 4 G. A sticky CTA bar (“Book a Discovery Call”) fades to 80 % opacity during read-time, then brightens near section ends—nudging action without nagging. prefers-reduced-motion swaps slide-ins for fade-ups, and every colour pair hits WCAG AA, essential for B2B credibility. Contact flow lives in an accordion; three fields and you’re done—no labyrinthine forms.

Takeaway

Trawelt shows how specialists can let clarity outshine scale: restrained palette, performance budgets and evidence-first storytelling convert a niche consultancy into a trusted co-pilot for the world’s next hospitality upgrade.