OHM Studio
Concept
OHM is run by two Bordeaux-based brothers who treat metal sheets like origami. Every product Bloc, Bro, Pion starts as a single plate bent, folded and fixed with as few screws as physics allows. The site narrates that manifesto in three steps: Form → Fabrication → Use. You grasp the studio’s “do more with less” ethos long before you see a price.
Visual Language & Motion
A cream-white stage channels gallery restraint; copy floats in a light grotesque that mirrors industrial labels. Hero sections open with macro photos: powder-coated edges catching soft daylight. Scroll and pastel blocks slide in on GSAP spring easing, each announcing a collection like a museum wall text. Hover a chair and it pivots 15° on WebGL, revealing weld seams and hidden pleats motion in service of touch.
UX & Performance
Thumbnails load as 35 KB AVIFs, upgrading to retina JPEGs only when the item nears view, keeping LCP ≈ 1 s desktop / 1.4 s on 4G. A minimalist cart drawer snaps shut with ESC, then remembers state across pages. prefers-reduced-motion freezes pivots and swaps slide-ins for fades; all colour pairs exceed WCAG AA, critical for a luxury+craft brand.
Takeaway
OHM proves that radical simplicity can feel luxurious: disciplined materials, gallery-calm UI and ruthless performance budgets turn a micro furniture line into a collectible design experience.
