Resident

Concept

Resident is a New Zealand company focused on creating high-quality furniture and lighting. Their approach emphasizes thoughtful design and craftsmanship, aiming to produce pieces that are both functional and aesthetically pleasing for modern living spaces.

Visual Language & Motion

The website showcases a clean and sophisticated visual identity, utilizing high-quality product photography and a minimalist layout. Subtle animations and transitions enhance the user experience, guiding visitors through the product catalog and brand story without being distracting.

UX & Performance

The user experience is designed to be intuitive and seamless, allowing visitors to easily explore Resident's collections. Performance appears optimized for smooth navigation and quick loading times, ensuring a pleasant browsing experience across devices.

Takeaway

Resident's online presence effectively communicates their brand values of quality, design, and New Zealand craftsmanship. The website serves as a strong digital showroom, highlighting their product range and brand ethos with a refined and user-friendly interface.