Linear

Concept

Linear sets out to make software teams feel 10× faster by eliminating the drag of legacy ticketing. The site mirrors that ambition: a single, propulsive scroll moves from Speed → Workflow → AI Triage → Integrations, so visitors grasp the value before their coffee cools. Every section quietly says, “Ship, don’t slog.”

Visual Language & Motion

Dark-mode canvas (#111) meets a signature RGB-split glitch gradient that shimmers like refracted code. Neue Montreal headlines march across a strict 12-column grid; body copy rests in Inter, echoing in-app typography. Device mock-ups float on parallax z-layers—hover and they tilt, revealing depth without WebGL heft. Micro-motions kanban cards snapping into place, progress rings pulsing once on load echo the product’s instant interactions.

UX & Performance

AVIF hero images (< 320 KB) lazy-load after LCP, keeping LCP ≈ 1.1 s desktop / 1.5 s on 4G. IntersectionObserver defers autoplay screen recordings until 50 % viewport, preventing CPU spikes. prefers-reduced-motion swaps gradient shimmer for static blend and disables parallax, while all colour pairs pass WCAG AA even neon accents on jet black. A sticky sign-up bar collapses to a thumb-sized pill under 480 px, shortening the beta-invite funnel.

Takeaway

Linear proves B2B SaaS can feel as crisp as a gaming UI glitch aesthetics, ruthless performance budgets and AI previews turn mundane issue tracking into an experience developers actually enjoy.