Cycle Platform
Concept
Cycle’s mission is clear: see every garment, everywhere, forever. The platform assigns a digital identity to each SKU, then follows that item from raw fibre through factory, first sale, repairs, rentals, resales and, finally, recycling. AI does the grunt work scraping supplier docs, flagging compliance gaps, surfacing lifecycle KPIs so brands can focus on design and storytelling, not spreadsheets.
Visual Language & Motion
A stark graphite canvas frames infographic-rich sections that rise on gentle spring scroll, echoing supply-chain flow. Neon-mint data pills punctuate stats (Total units traced 210 k+), while circular diagrams morph to show value moving from primary to secondary markets. Type is Swiss-clean; motion stays subtle, mirroring the product’s promise of calm clarity amid chaotic logistics.
UX & Performance
Draco-compressed WebGL models and sub-300 KB AVIF heroes keep LCP ≈ 1.2 s on desktop, 1.6 s on 4 G. An accordion explainer walks users through the 6-step workflow Connect → Trace → Automate DPPs → Monitor → Engage → Expand with AI hints populating each step. prefers-reduced-motion pins diagrams and swaps parallax for fades; all colour pairs exceed WCAG AA, underscoring enterprise-grade trust.
Takeaway
Cycle proves that regulatory rigor can feel elegant: disciplined palette, evidence-first storytelling and ruthless performance turn opaque supply chains into transparent, revenue-generating ecosystems.
