Minorstep

Concept

Minorstep is George Kroustallis' London-based studio specializing in elevated visual storytelling for luxury fashion houses like Prada and Balenciaga. The studio merges photography, art direction, and CGI to craft brand narratives that exist between commercial appeal and artistic expression.

Visual Language & Motion

The work showcases meticulous composition with sculptural forms and textural richness. Projects demonstrate a cinematic approach to still imagery, blending organic textures with precise digital manipulation to create gravity-defying beauty shots and atmospheric campaign visuals.

UX & Performance

The portfolio prioritizes visual impact through a minimal interface that lets bold imagery dominate. Navigation appears streamlined for effortless browsing of high-resolution content, suggesting optimized loading for rich media without compromising performance.

Takeaway

Minorstep exemplifies how technical precision and artistic vision can merge to create distinctive luxury branding. Their work pushes conventional product photography into atmospheric storytelling realms while maintaining commercial viability.