Climate Catastrophe Pack

What it is

This is a landing page for the Climate Catastrophe Pack, a 30-card expansion for the game Cards Against Humanity. The product includes tree seeds and a plantable wrapper, with 100% of profits donated to the Coalition for Rainforest Nations. It features a pricing model for United States customers based on regional climate risk data.

Structure & content

The page begins with a product introduction and a purchase section. A zip code entry tool allows users to calculate a discount based on climate risk data for their specific US county. Subsequent sections include a seed planting guide and a Frequently Asked Questions area covering the project's origins, data sources, and environmental impact.

Why study it

The site uses a dynamic pricing mechanic where a user's input determines the final cost of the product based on external environmental data. It also features a footer that calculates the carbon footprint of the website visit itself.