TIGRIS

What it is

TIGRIS is a digital haute-joaillerie collection built around tiger-stripe forms in gold, ruby and diamond. The microsite moves from the story and heritage of the collection into individual jewelry pieces and acquisition information.

Structure & content

The site organizes the collection into a story, the individual jewelry pieces, heritage and an acquisition route. Products include rings, earrings, pendants and bracelets, all tied to the stripe motif. Materials such as gold, ruby and diamonds are described in detail alongside the collection's narrative.

Why study it

A luxury product storytelling reference where a single metaphor informs naming, imagery and the structure of the collection. A single strong visual idea can give coherence to an otherwise diverse range of luxury objects. The site is useful for studying collection architecture, poetic product language and the transition from editorial desire to inquiry or purchase.