The Tie-break!

Published Aug 24, 2026

Fashion Entertainment Game Landing Page Immersive Interactive Playful Elegant Storytelling WebGL Animation Motion Web Product Editor’s Choice

What it is

The Tie-break! is an interactive digital experience for the New Balance X Miu Miu collection. It features a game and showcases products from the collaboration between the two brands and tennis player Coco Gauff.

Why study it

This site serves as a reference for gamified product marketing in the luxury fashion sector. It integrates product discovery directly into a themed game environment.