Palette Supply

What it is

Palette Supply is a digital marketplace for creative resources, specifically offering templates and mockups for photographers and designers. The product catalog includes items like photography portfolios, call sheets, and device mockups designed for use in professional creative software.

Structure & content

The homepage highlights featured bundles like The Photographer's Toolkit and provides a grid of products under Explore the Collection. Navigation is organized by product type, such as templates and mockups, and by software compatibility. A Journal section offers articles on creative workflows and studio equipment.

Why study it

The site uses a dual-navigation strategy that allows users to browse by both the intended output, such as a shot list or portfolio, and the specific software they use. It also contextualizes digital products by pairing them with long-form articles about professional photography workflows.