Karma Tracks

What it is

Karma Tracks is a standalone music-focused digital project presented through its own website. The site introduces the Karma Tracks identity as an independent music experience.

Why study it

A reference for music microsites that build a distinct atmosphere around a single project and its visual identity. Music-centered microsites give a release or artist identity more room than a standard streaming profile. Karma Tracks is a reference for considering how a standalone destination can establish mood and connect individual tracks with a broader story. It is especially relevant to projects where visual identity is an extension of sound.