AVARA

What it is

AVARA is a music project with a dedicated online presence. Its standalone site presents the AVARA identity as a destination for the artist or band's work.

Why study it

A compact music-brand reference for giving an artist a distinct web presence outside social and streaming platforms. An independent music site has the freedom to establish atmosphere and character that generic streaming profiles rarely provide. AVARA is a reference for treating an artist-led destination as part of the creative work, with a cohesive identity that can connect releases, visuals and communication with listeners.