Exemplar

What it is

Exemplar is a typeface by Swedish foundry Letters from Sweden, presented through a dedicated specimen website. The microsite introduces the type family and demonstrates its letterforms and application in a focused typographic setting.

Structure & content

The dedicated specimen points visitors to the history and development of Exemplar, a typeface whose early drawings date to the 1990s. It forms part of the Letters from Sweden collection and provides its own editorial destination beyond the foundry's main catalog.

Why study it

A useful reference for typeface launch sites, showing how a single design asset can support a distinctive editorial and visual identity. Typeface microsites can demonstrate character at sizes and in contexts that a small product card cannot. This project is useful for examining how historical development, specimen compositions and purchasing information can coexist within a single-purpose typography presentation.