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What it is

Don't Look Up is a standalone browser game presented through an experimental web experience. The project uses a dedicated game microsite to invite visitors into its central interaction.

Why study it

A reference for independent browser-game launches where the concept and playable experience carry the page. A browser game can use its name as an instruction and let player behavior reveal the idea. Don't Look Up is relevant to experimental interaction design because the site can build an entire experience around one action or rule. It is especially useful for thinking about low-friction entry into web-native play.