Tom Robin Karlsson

What it is

tomrobin.co is the personal portfolio of Tom Robin Karlsson, a Creative Director at Endra. The site documents professional experience at agencies like Doberman and Fictive Kin, alongside a list of projects for clients including Spotify, Seed Health, and the Oregon Symphony.

Structure & content

The site features a SELECTED WORKS section listing various brand and e-commerce projects. Detailed case studies for Seed Health and Oregon Symphony provide descriptions of the creative roles, credits, and links to the live sites. An ABOUT section outlines Karlsson's professional timeline from 2009 to the present, followed by a CONTACT section with social media links and an email address.

Why study it

The site uses a repetitive, layered text layout where sections like ABOUT and project titles are displayed multiple times in a stacked format. It demonstrates a minimalist approach to project indexing, using a simple list that expands into detailed descriptions for specific featured works.