Squarespace Foundations

What it is

Squarespace Foundations is a digital directory of the brand's guiding principles and visual identity elements. The content is organized into six numbered categories: Logo, Typography, Color, Photography, Campaign, and Motion.

Why study it

The site utilizes a numbered index and a directional navigation system for exploring brand pillars. It provides a specific example of how to structure comprehensive brand documentation for visual elements like photography and color.