Sphere Digital Recruitment

What it is

Sphere Digital Recruitment is a specialist recruitment firm serving technology, marketing, media and creative businesses. The site provides separate journeys for employers and job seekers, along with industry specialisms, case studies and recruitment services.

Structure & content

Two prominent journeys, Hire Talent and Find a Job, lead to separate information and tasks. Employer pages explain permanent, contract and freelance hiring, while specialism pages cover creative, technology, marketing and media roles. Case studies and global office information add credibility.

Why study it

A B2B reference for organizing a two-sided service website without making either audience search through irrelevant content. The structure is a good example of audience segmentation. A recruiter serves buyers and candidates simultaneously, and the site avoids forcing either to translate a single generic services page into their own needs.