Softle

What it is

Softle is a design tool focused on physics-based manipulation of organic shapes. It allows users to bend, squish, and collide shapes rather than drawing them manually with a pen tool. The product is currently in a pre-launch state.

Visual direction

The page features a minimalist composition with a large amount of white space surrounding a central graphic. The primary visual is a set of orange-outlined, bulbous letterforms contained within a blue vector-style bounding box with corner handles. A small blue status label is positioned directly beneath the selection box, and the color palette is limited to white, orange, and blue.

Why study it

This site demonstrates a coming soon page that uses a single graphic to communicate core product functionality. The use of a bounding box and selection handles visually references the interface of a design tool without displaying a full user interface.