Plastic Air

Concept

Plastic Air is an interactive web experience that raises awareness about the pervasive issue of microplastics. It highlights how these tiny plastic particles, invisible to the naked eye, are both surrounding us and being emitted by our everyday actions and objects.

Visual Language & Motion

The experience uses subtle animations and visual cues to represent the unseen presence of microplastics. The design focuses on making the abstract concept tangible through engaging and informative visuals that guide the user through the data.

UX & Performance

Plastic Air offers an intuitive and accessible user interface, allowing anyone to engage with the complex topic of microplastic pollution. The experience is designed to be performant across various devices, ensuring a smooth and informative journey for all visitors.

Takeaway

This project serves as a powerful reminder of our environmental impact and the hidden presence of plastic in our lives. It encourages reflection on personal consumption habits and the broader implications of plastic pollution on health and the planet.