Pattern Breaking

What it is

Pattern Breaking is an experimental visual storytelling project based on a UX Design master's thesis. It serves as a research directory and educational resource regarding manipulative dark patterns used by ultra-fast fashion brands to influence consumer behavior.

Structure & content

The site presents data on global textile waste and the environmental impact of the fashion industry, including a counter for garbage trucks of clothing incinerated since the user entered the site. It defines deceptive pattern characteristics with specific examples such as fake urgency, hidden fees, and social proof notifications. A Looking Ahead section outlines upcoming global regulations and shifting public habits through 2027.

Why study it

The site demonstrates how to present complex research data through a combination of large-scale typography, statistical callouts, and a live session-based counter. It also provides a curated list of external resources and regulatory updates that connect design ethics to specific international laws.