Only 8%

Concept

Only 8% is a social awareness project by design studio Anton & Irene that highlights the gender disparity in Barcelona's urban nomenclature. The platform reveals that only a small fraction of the city's streets are named after women and invites users to participate in a conversation about more equitable representation.

Visual Language & Motion

The site utilizes a bold and narrative-driven aesthetic to present data about public spaces. Through immersive storytelling and interactive elements, the project transforms dry statistics into a compelling visual experience that engages the viewer directly with the subject matter.

UX & Performance

The user experience is centered around an interactive voting mechanism that allows the public to voice their opinions on street name distribution. The interface is designed to be intuitive and conversational, guiding users through the data while encouraging active participation in the social dialogue.

Takeaway

This project serves as a powerful example of how digital design can be used for social advocacy and urban awareness. By combining data visualization with interactive democracy, it challenges the status quo of historical representation in our physical environments.