Metic.

What it is

metic. is a one-person design and software studio based in Upper Austria. The site explains a hands-on process through a sequence of design decisions, from lines and grids to typography, color and code.

Structure & content

The homepage stages the construction of a website through an ordered sequence: line, grid, typeface, color, code and launch. Each step has a short explanatory statement, and the final step invites the visitor to start a project. A light/dark setting and links to work and journal content support the main story.

Why study it

An inventive service-site reference that turns the design process itself into the storytelling structure, making craft and technical execution tangible. This is an unusually literal way to show process as product. It gives visitors a vocabulary for the studio's craft and demonstrates how an educational narrative can double as a conversion-oriented agency homepage.