Matthew Chudnovski

What it is

Matthew Chudnovski's website, yevtam.com, is a professional portfolio for a full-stack marketing and creative director. It documents career history across agencies like DDB and BBDO, alongside leadership roles at staya and Yandex Market.

Structure & content

The site uses a navigation system based on professional roles and company names, including staya, Yandex, Alrosa, and Ai Dev. Content is organized into sections for Selected Work, which details brand direction and identity rollout, and Selected Projects, which covers specific campaigns like The Ride Media Platform and Sberbank Neighborhoods. A dedicated section for Viral Stuff lists global press features from outlets such as Forbes and Quartz.

Why study it

The site demonstrates a non-linear navigation structure where company names and roles serve as the primary filters for a deep career history. It also provides a specific example of how to document strategic consulting work by detailing category definition, messaging architecture, and sales narratives alongside traditional creative outputs.