Mat

What it is

Mat is a mobile application designed for iOS that allows users to create personalized home screen widgets. It features a camera tool that lifts subjects from their backgrounds to create cutouts, which can then be arranged on decorated mats with digital assets such as clocks, paper letters, and polaroids.

Structure & content

The landing page presents the product's core functionality through sections titled Cut out anything, instantly, Make it yours, and Better together. It includes a personal statement from the creator, Rahul Bhadoriya, regarding the design philosophy of the app, followed by links to the Privacy Policy and Terms of Service.

Why study it

The site demonstrates a specific product positioning that frames software as a physical workspace, using the metaphor of a desk to justify a less rigid, non-gridded interface. It also highlights a collaborative feature where two users can contribute to a shared collage on their respective home screens.