Experience.Lab

What it is

The site serves as a portfolio and service directory for a design-led hub specializing in UX strategy, personalization, and omnichannel commerce. It features a client list including global brands such as McDonald's, COS, INFINITI, and Nissan. The organization operates from Tokyo and focuses on delivering creative technology and global design systems.

Why study it

The site demonstrates a minimalist approach to agency portfolios by using a high-contrast typography-led layout. It organizes content around a clear hierarchy of services and a prominent list of multinational corporate clients.