Energy Profits

Concept

Energy Profits is a digital advocacy platform that juxtaposes the record-breaking financial gains of the world's five largest oil companies against the escalating climate crisis. It serves as a call to action, demanding that corporations responsible for fossil fuel emissions contribute to the costs of environmental consequences. The site focuses on the disparity between corporate wealth and the lack of investment in clean energy transitions.

Visual Language & Motion

The site utilizes a high-contrast, dark aesthetic that emphasizes the gravity of the environmental data presented. Bold typography and a stark color palette create a sense of urgency and authority, while subtle scroll-based transitions guide the user through the narrative. The design prioritizes clarity, using large-scale numbers and impactful imagery to drive home the scale of the profits and emissions.

UX & Performance

The user experience is structured as a linear storytelling journey, effectively leading visitors from financial statistics to environmental impact. Navigation is intuitive, focusing on a single-page layout that maintains engagement through a clear hierarchy of information. Performance is optimized for a seamless scroll, ensuring that the heavy data points and visual assets load efficiently across devices.

Takeaway

This project demonstrates how data visualization and bold editorial design can be used to create a compelling narrative for social and environmental activism. It successfully transforms complex financial and scientific data into an accessible, persuasive digital experience.