Coutumes

What it is

Coutumes is a men’s jewelry label that offers eclectic, everyday pieces including rings, cuffs, earrings, and necklaces. The brand focuses on menswear rituals through collections like the Baguette Collection and the October Edition, featuring items made in Italy.

Visual direction

The layout uses a split-screen composition featuring two vertical lifestyle photographs. Large, yellow, condensed lettering is centered across the middle of the frame, overlapping both images. The navigation bar is positioned at the top with white text, while the overall color palette is driven by the photography which includes tones of blue, red, and beige.

Structure & content

The site is organized into product categories such as Bracelets, Necklaces, Rings, and Pendants. Specific sections are dedicated to the Baguette Collection, the brand's story, and craftsmanship details. A footer provides access to the Magazine, Instagram, and customer service policies including shipping and returns.

Why study it

The site demonstrates a bold use of typography as a central graphic element that bridges disparate lifestyle images. It also shows a clear categorization of jewelry types alongside curated seasonal editions.