Caserne

What it is

Caserne is a design agency that focuses on strategic thinking and original ideas to create brand identities. The studio, which has been named Canadian design studio of the year three times in a row by the ADCC, offers services in branding, strategy, and campaign production for clients in sectors ranging from food and retail to culture and technology.

Structure & content

The homepage presents a series of featured projects for clients like Avril Supermarché, Téléfilm Canada, and Can-Am, labeled with their respective service categories. A dedicated section lists selected clients such as Apple, Cirque du Soleil, and Google, followed by a contact prompt. Navigation labels provide access to Projets, Services, Collection, Info, and a Forum, while the footer includes a toggle for light and dark modes.

Why study it

The site features a project-based layout that uses specific service tags like Branding and Stratégie to categorize work. It also includes a theme toggle for light and dark modes and a dedicated 'Clients sélectionnés' section to display a high volume of partners.