Abatable

What it is

Abatable is an environmental asset procurement and market intelligence platform for carbon and climate markets. The site structures its offering by use case and audience, including procurement, due diligence, market intelligence and asset development.

Structure & content

The navigation separates platform features from use cases, markets and organizational roles. Topics include structured procurement, due diligence, market intelligence and access to demand. Reports and resource content support users who are still learning the environmental asset landscape.

Why study it

A strong B2B information architecture reference: complex market services are broken into clear jobs to be done and supported by research resources. Complex B2B products become easier to understand when they offer several routes into the same capability set. Abatable is useful for comparing job-based navigation with industry-based navigation and assessing how technical credibility is built through explanatory content.